The home appliance glass industry is a sub-industry of the glass industry. With the application of glass in home appliances and the entry of various home appliances into thousands of households, it gradually develops and grows. The product category of glass has also developed from a single tempered glass and coated glass to a variety of structural products.
The profit level of the home appliance glass industry is greatly affected by the upstream and downstream industries. The following will take the glass door body as an example to illustrate. The main cost component of the glass door body is glass, which accounts for more than 30% of its total cost. my country is the largest glass producer in the world, with a wide variety of ordinary glass products, ranging from ordinary thickness to ultra-thin, ultra-thick and online coating, self-cleaning, ultra-white and other new varieties, with sufficient supply.
Although the national departments at all levels are actively guiding the flat glass industry to eliminate outdated production capacity and control the overall output, the domestic flat glass industry is still in the stage of overcapacity. In recent years, the fierce competition in the glass industry due to structural overcapacity has resulted in a slow decline in prices as a whole, which will have a positive impact on the profit level of the home appliance glass industry.
The home appliance glass industry is in the deep processing link of the glass industry chain, and its core technologies are concentrated in the glass deep processing link and the overall manufacturing process of the glass door body. Among them, the glass door body is usually a customized product, and its technical level is mainly reflected in the design and manufacture of the overall product. and integration, which are mainly reflected in various performance indicators such as heat insulation, heat preservation, and emissivity in the application process of end products.
At present, the technology of glass deep processing and door body manufacturing in the home appliance glass industry is relatively mature, and its production requires specific processes and technologies. New entrants to the industry must have a certain technical level and have corresponding technical personnel. The manufacturing process of high-end and new glass door products is relatively complex. From production to management to research and development, relevant staff are required to have a high technical level. Therefore, the glass deep processing industry, especially in the field of new and high-end products, has high technical and Talent Barriers.
At the same time, as the refrigerators, wine cabinets and refrigerators supporting the glass door body are exported overseas and compete with foreign products, the relevant indicators of the glass door body are further in line with international standards, and the production level and product quality of the entire domestic industry are constantly improving. improve.
Moreover, the market demand of the home appliance glass industry is also greatly affected by the downstream home appliance industry. The expansion of the application field of home appliance glass products, the gradual shortening of the replacement cycle of home appliances, the release of Chinese residents' consumption potential, and the growth in consumption such as wine coolers and high-end refrigerators provide industry development opportunities. favorable conditions.
On the other hand, the export data of home appliances is improving, which brings good news to the home appliance glass industry. In the past, due to the successive outbreaks of the global financial crisis and the European debt crisis, the export situation of my country's household electrical appliances was once very severe. In the face of the sluggish international market situation, the state has continuously introduced trade facilitation policies, coupled with the stable price of raw materials, as well as the fierce competition in the international market and the law of survival of the fittest, prompting enterprises to focus on branding and changing business methods. Various favorable factors have prompted my country's home appliance industry to Exports gradually recovered and developed steadily.
While the development prospects of home appliance glass are promising, there are also several adverse factors that cannot be ignored:
1. Regional supply is difficult.
In terms of sales market, the sales of home appliance glass companies are usually concentrated in certain regions, and there are large regional differences, which makes it difficult for long-distance remote supply; in addition, well-known downstream manufacturers have higher supply speed requirements and The zero-inventory management mode requires home appliance glass companies to configure local warehouses for customers with high demand and to carry out unified remote inventory management, so as to respond quickly to customers' production needs.
2. The shortage of funds has become a bottleneck for the development of the industry.
Home appliance glass manufacturers are usually faced with a certain pressure of capital shortage. On the one hand, the procurement of raw materials and product production process require a lot of working capital. Enterprises in the industry generally purchase in advance and properly stock up according to customer requirements, occupying a lot of capital; On the one hand, the downstream customers are large-scale home appliance enterprises, and they give suppliers a long account period or adopt the method of bill settlement. The home appliance glass enterprise also needs a certain period from the delivery of the product to the final receipt of the customer's payment. The long account period has caused financial pressure on enterprises in the home appliance glass industry. In addition, with the development of the market, advantageous enterprises often need to invest more funds for the research and development and trial production of new products, and the shortage of funds has become a bottleneck for the development of the industry.
3. The industry is facing structural problems, and the investment in research and development of high-end doors is relatively low.
Although there are a large number of manufacturers in the home appliance glass industry, most of them have a single product structure, and their products are mainly low-end and medium-end. There are not many companies with high-end glass door R&D and production capabilities. It is difficult to form a strong brand effect. Under the requirements and background of fierce competition among home appliance manufacturers, increasing investment in research and development, and developing new products, as an important upstream industry, home appliance glass companies need to continue to follow up.
Copyright ? Hunan Runhai Glass Co., Ltd. 湘ICP備2022011758號(hào)-1
